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This is my notebook.

Below are my thoughts and articles in no particular order:

Professional:

  • Your SEO strategy should never start with keyword research.
  • The importance of context in marketing.
  • A humble suggestions: stop blogging.
  • The downsides of A/B testing.
  • Performance marketers — take a deep breath, this might hurt to read.
  • How to get a job in digital marketing.

The Internet & Digital Life

  • Why virtue signalling is a good thing.
  • My obsession with longevity: notes, emails & more.
  • I've given up on using a CMS for my personal website.
  • The case for reducing your digital clutter.
  • Keeping organised, finishing my work, ADHD and how I figured it all out.
  • This website is not a blog.
  • What should I be when I grow up?
  • 5000 upvotes, hundreds of comments, easy to verify, 100% wrong.
  • The Internet killed the rock star and why that's okay.
  • The data economy of Khao San Road.


Note: if you have any questions or want to use any of these, drop my a line on my contact page.




© 1987, Kole McRae.

Kole McRae