The Power of Stories Ft. Mark Evans, Beyond Keywords Podcast

Category: Beyond Keywords Podcast | 1 min read

No startups were built on metrics - but plenty have certainly been  built from stories. Whether it's Gopro and Airbnb making you feel like  an adventurer or Google making you feel for an email system, stories are  an amazing way to both amplify your message and make your sales  people's jobs easier.

I talk with Mark Evans, the principle behind  ME Consulting and author of Marketing Spark, a sort of workbook for  startups that will help them really amplify their messaging. The book  goes over the power of story but also includes worksheets and more to  get you started.

You can find the book by clicking here.

You can also check out ME Consulting here.

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