A few months ago I was searching for new podcasts to listen to (along with new websites to check out) that covered digital marketing at a bit of a higher level. To be honest I had gotten sick of all these websites that cover the latest changes Google made or gave basic tips on how to improve your ROAS. Out of this frustration bore the new idea: why don't I talk about it?
Remember when every website had a *Links* page? They were great! If you liked someone and trusted them, you could find a whole bunch of other people and websites to check out that you might like as well. In later years these were survived somewhat with blogrolls, but those were specific to other blogs where links could really link to anything.
I have been on [Medium.com](https://medium.com/) for quite awhile. When I first signed up for it it was a breath of fresh air. A beautiful and easy to read content platform that encouraged sharing. I was in love.
Yesterday I got an email from National Geographic. This isn’t too weird since I am a subscriber. What’s weird is what the email was for. They were trying to make me a subscriber by offering a discounted price.
Distilled, it basically says a dude created an Adwords campaign specifically for executives that will Google themselves. It was clever and in the end got him a job. I decided it might be fun to try and take that idea to a whole new level: being creepy at scale.