Category: Beyond Keywords Podcast | 1 min read

Digital marketing has a problem

We focus far too much on data for our decision making. I get it, for the longest time I also did the same. The issue is that not all questions can be answered with numbers.

This podcast talks about empathy and why understanding your customers is far more important than any data point you'll ever get through your analytics platform of choice.

Important note

I am still an advocate for data and analytics but I think the industry as a whole has swung far too much to that side. In a perfect world we would be somewhere in the middle.

Okay, where can I Find the episode?

All over the place!

It should be available in your podcasting app of choice including Spotify, Pocket Casts, Google Play and more.


Listen to Stitcher



Or just use the web player, you can find it below!

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