Kole McRae's Official Site


I am a strong believer in a strenuous life but not to the point of insanity. I don't use social media much but I'm happy to text my friends because I am a digital minimalist.

I stay organized in many ways which is important to me as I have ADHD and if I don't add a lot of rigor to my lifestyle most of my projects don't end up anywhere. I prefer to ship my creations rather than leave them languishing in the idea bin.

When I grow up I'll be happy.


Digital strategy should be about human beings and not buzz terms. Sometimes this means using machine learning to get to a goal but it means being creative in how you deliver a message or build a product.

One of the biggest issues facing the digital strategy world is performance marketers and growth hacking, both are bullshit.