When I first got into digital marketing [REDACTED] years ago, I was blown away by a very simple concept: A/B testing. It was such a simple idea but the impact was powerful.
There have been plenty of articles written on why you shouldn't use medium. Generally they are high level and include things like owning your own content (medium licenses your content so they can share it), brand dilution and the like but I honestly can't see much written about the practical reasons you shouldn't.
What do your customers actually want? Analyzing customer intent Ft. Matthew Hunt - Beyond Keywords Podcast
In today's episode of Beyond Keywords it's time to take a BIG step back and figure out what the heck your customers actually want.
The headline is probably somewhat scary so let's start with some data that's been released recently. The first is a bunch of data Rand Fishkin published on his SparkToro blog here.
If you listened to my most recent podcast you probably noticed I make a weird noise every time I use the term growth hacking. This noise I believe is a combination of retching and other indistinguishable noises that are hard to listen to.